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Wednesday, September 29, 2010

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Rob Wallace

This also clearly illustrates that "top of mind" does not always equal "top performer." Another reason (#7653765) why I take focus groups with heavy doses of salt ;-)

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Sam founded Bonfante Group with partner Eric Herbst to assist socially-relevant institutions, organizations and companies build brand dominance. Please visit us at www.bonfantegroup.com for more information. Prior to founding Bonfante Group Sam served as the Associate Publisher of The Chronicle of Higher Education and The Chronicle of Philanthropy, where he led the University and Non-Profit Client Group. Before joining The Chronicle, he served in a similar capacity at Education Week, the leading policy and news source for primary and secondary education in the United States, where he worked closely with technology and information companies such as Microsoft, Intel, Pearson, Hewlett-Packard, IBM, Thomson, Reuters, and Google in their advocacy and outreach programs to American education policy-makers on federal, state and local levels.

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